"Where do you want to go today?" could again be Microsoft trademark. The software giant has deployed its mobile operating system to the car dashboard. Named Windows Automotive, the key benefits include:
- Entertainment system control
- Mobile Phone integration
- Digital music player
- Voice activated commands
- Wireless integration with iPod
- Address book, contact information
It's essentially a modified version of their PocketPC, Microsofts cell phone OS; a combination of Windows Media Player and Outlook. Its about time Microsoft makes some headway in getting passed the desktop.
Expect to see the Windows Automotive OS in Ford, Lincoln and Mercury which will have the OS pre-installed; however several other manufacturers are allowing the vehicle upgrade including: Acura, BMW, Daimler-Chrysler, Fiat, Subaru, Honda, Hyundai, Mitsubishi, Toyota and Volvo.
It has been rumored that Google will release a mobile operating system. While the search giant doesn't specialize in OS software, they are interested in seeing their solutions, such as Mapping and collaboration freely used. Noticeably missing from the integration with Ford is mapping technology. While Microsoft is charging the automobile manufacturers and ultimately consumers for the software, Google would be likely give away their version by subsidizing it with mapped advertising.
Would you like the car with 6 or 8 cylinder; leather or cloth interior... and finally: Microsoft or Google dashboard?